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Family Members in the Insurance Business

By: Jason Cunningham

    Every family has probably one person in the insurance business. If you look hard enough at the family reunion, rest assure there is one there. The proper way to deal with family members in the insurance industry can be easily explained.

    Your cousin or maybe your uncle is involved in the insurance industry. The stigma still sticks that insurance professionals are like used car salespeople. They are wolves looking for the next sheep to slaughter. This is a wild exaggeration, but some people feel uncomfortable around these individuals. It could have been something that happened in their past or they know something will be bought if asked.

     It is actually good to have a family member in the insurance industry. You may not want them writing insurance on you, but they are more inclined to give you information. Great, now every insurance professional in the U.S. and Canada will be writing me an e-mail over that statement. Sometimes it is important to have someone you trust, to give you answers about simple or complex issues concerning insurance. Maybe you do not understand disability insurance and do not see the need for it. You may think your home is not insured for the proper amount. Relatives are usually less abrasive about giving you real advice than a stranger trying to get a sale. They also may know your particular situation better than most. One thing you must keep in mind, insurance professionals often feel guilty if you die, or become disabled and have no money coming in, especially if it is a family member.

    You may have a pushy insurance agent in the family. This is the secret for dealing with them. Let them talk to you. Why would we say something like that? Their advice might save your family from despair in times of sorrow or a disability.  Just thank them for the information, and they will know there is no sale there. Then you can continue to enjoy the family reunion. No one is saying you should not do business with your family. That decision is entirely up to you.

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