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Supplemental Insurance: The Untapped Insurance Market

By: Jason Cunningham (5-19-06)

 The majority of insurance agents almost frown at the word Supplemental Health Insurance with the exception of Dental Insurance and Medicare Supplemental Insurance. On average, employers are offering less employee benefits, as a result of increasing healthcare costs. Maybe it is time to take another look at the Supplemental Health Insurance market.

 The words Cancer Insurance, Accidental Death & Dismemberment Insurance, or Travel Health Insurance are sometimes referred to as ancillary insurance products. Unfortunately, since the majority of insurance professionals spend little time educating themselves on these particular insurance products, the majority of our clients also remain ignorant about their needs for them.

 Supplemental Health Insurance is not just for employees who work for small companies that generally lack a full scale group health insurance program. How many of your clients travel on planes or by commercial bus? This is something you should consider before your next client meeting.

 

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