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Understanding Internet Insurance Leads

By: Jason Cunningham (1-16-2006)

     On a daily basis, as a financial professional, you make decisions concerning your business and money. Since the explosion of internet use since the mid-1990's, individuals have been searching the web for affordable insurance.

 There are several types of internet insurance leads. One, the exclusive lead is often preferred by most agents seeking internet buyers. The internet marketing company only sells this particular lead  to one financial professional. Generally, the cost to the agent will be significantly higher than buying one that is called a "shared lead," which can be sold typically to 3 to 5 insurance agents. Nevertheless, independent agent can benefit from a shared lead program, if he or she is able to contract with any insurance company.  Some insurance lead programs generate leads for you through their website, while showing an actual biography of your services and products. Often, there is a monthly charge ranging from $25 to $175 per month. The internet insurance agent may have a greater need for these leads. They often market to individuals throughout the country. Since, most agents that run websites do not run offices except out of their homes; they often are contracted with anyone who has the product to meet their client's need.  Always check with the company to verify how many leads they typically generate in a month, and look at Alexa.com for their general website ranking.

 If you offer many types of insurance, my experience has been that the biographical "lead generating" program can provide you with a greater number of  prospects. You would be surprised how many people are looking for an agent concerning ancillary insurance products such as dental insurance or travel health insurance. As you already know, the more client interaction you have with a prospect, the more likely he or she will be a long lasting customer. The biographical "lead generating" program also gives business leaders in your community the opportunity to contact you concerning health benefits for their companies. Web exposure can further expand your marketing throughout the state or geographical areas in which you may not have business on the books.  

 Buying shared or exclusive leads are generally a good source of prospects for area insurance agents. When you purchase these sorts of leads, typically you are concentrating on a defined area. Most of the marketing companies have their own definition of a "bad lead" and what needs to occur, in order for you to receive a refund. Keep in mind, a sale is more likely to occur if you contact an internet insurance lead prospect within 6 hours of receiving it. Remember there are more than just one internet insurance leads program; therefore your exclusive lead could be sold on another website.

 Buying insurance leads is not a new service on the internet. However, I recommend you visit at least three websites before making that money commitment. It is good to know what types of leads are available throughout the world wide web.

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