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Why Do Insurance Agents Avoid TV Advertisement?

By: Jason Cunningham (2-12-2006)

 How often do you see a real insurance agent appear in a TV advertisement? If you are like me, it is maybe once a day, and the person is an independent agent with a well known insurance company. In this age of technology, why are there few insurance agents using the TV to advertise their products and services?

 Is there a bigger media forum than TV?  I've always wondered if most insurance agents believe TV advertisement is taboo? Are not the services of an agent just as important as your lawyer or banking institution? Therefore, the relationship between the client and insurance professional is often crucial; if the person is too avoid financial ruin, as a result of premature death or accident or sickness.

 Since your peers in the industry do not use TV advertisement, you can take advantage of this untapped media. TV is your opportunity to expand your insurance market without much local competition. While the cost may also be a factor, TV advertisement can make you recognizable and if people feel they know you; the more likely you will see their business. If you believe TV advertisement will help your insurance business, then you should call your local TV stations to check the prices. Also, check with your general agent for the approval of the ad.

Disclaimer: All Insurance Lead Generations are offered by third parties and we are not responsible for the accuracy of their statements nor offers.

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